Uni-fied

Christian visited Southampton University recently. He came back all wistful and wrote the following:

When I went to the Southampton Uni open day with my daughter the other weekend, I came across three interesting graphics sets.

The first was the marketing suite of materials, best represented by the banners strewn across the campus. The Uni’s message: Changing the world. The Uni’s approach to students is very empowering, and these banners are there to tell young people that they can change the world.

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The second set were some pin-boards for the political clubs at the uni (seems to exclude the Green party – or UKIP for that matter). Anyway, I was really interested in their use of space. From looking at the boards, my observation was that there are only a hand full of Tories around, over-compensating for the gaps on their board with large logos and that funny blue tree thingy. Then there were the Liberal Youth… with a lot of empty spaces. Does that represent a policy vacuum? Lastly there was the Labour club board. Seems that’s where the crowd is. All goes to show that you can’t underestimate the importance of presentation.

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And, saving the best to last, I was very impressed by the large infographic used by SUSU (the student union) in their reception area. It is a clear and engaging graphic trying to make a complex world  more understandable – lessons for us all there perhaps. Plus, it made me want to go to uni too! They’ve got a great bar downstairs..

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