IF only

Last week’s G8 summit brought with it Oxfam’s big IF moment. The campaign itself is really ambitious, with a coalition of more than 200 organisations calling for world leaders to take action on issues that are notoriously tough to sell. Like aid, land and tax. Nevertheless, the campaign helped convince the UK government to commit to spending 0.7% of GDP on aid for developing countries. It got land on the G8 agenda for the very first time. And it made sure the likes of Cameron and Obama faced up to the issue of tax dodging.

And since Inhouse was responsible for developing much of Oxfam’s comms materials for the campaign, we thought now would be a good time to take a look back at what we did. So here are a few of our highlights:

Videos – to record the campaign’s progress, every step of the way:


Budget Box – for 500 George Osbornes marching on Westminster:



Infographics – the banker alone got more than 10,000 likes on Oxfam GB’s Facebook page:

















Emails – we wrote lots to keep supporters in the loop, here is one:

IF email


FT ads – calling on George, David and the G8 to take notice:

ft ads


Shop poster – promoting IF wristbands to Oxfam shoppers:

IF shop poster


Viking sails – for a flotilla of big heads: