Ridiculous or brilliant?

UNICEF Sweden’s current social media campaign is getting a pretty polarised response.

There’s lots of positive stuff about challenging followers to do more than just click ‘Like’. And there’s plenty of negative stuff about whether it’s basically insulting potential supporters.

So what do you think? Take a look below and tell us whether it’s ridiculously short-sighted or bang-on brilliant:

UNICEF-FB-Likes (1)