Time for a sort out?
A few months ago, we got a brief in to create some materials to promote a new partnership between Oxfam shops and Nectar. The idea is that people who donate to our shops can now earn Nectar points when they sign up to Tag Your Bag. The bonus for Oxfam is, when you put a unique tag on that unwanted Christmas present from Auntie Nora, and then bring it in to one of our shops, we can use your details to claim Gift Aid.
But what is Tag Your Bag? You may well ask, because it’s not quite yet a household name (only a matter of time). So to explain Nectar and Gift Aid, we first needed to sell Tag Your Bag. And that involved talking nicely to Oxfam’s very own Emily Wild, and convincing her to become the face of our campaign. Thanks very much to Emily – you suffered for our art valiantly.
We produced lots of materials for Oxfam shops, including a poster (see below) and a video (see below that). Finally, because the photoshoot wasn’t complicated enough, I took a few action shots of everyone involved for the blog (see below everything else). They loved it.