Dancing, cake and adventure
Just before Christmas, we were briefed to produce a press ad to promote Oxfam’s big fundraising event for women – Get Together. The ad’s going to be in the Big Issue next week, so we wanted you to be the first to hear about it.
The idea behind Get Together is simple. It’s a good opportunity for people to get together and do what they love doing. But it’s also a great way to raise money to help women worldwide live life without poverty. Of course, we all love doing different things. Some people go dancing. Some people eat cakes. And some people are a little more adventurous…
We’re all unique – and so are our Get Togethers. And that’s the central idea behind the press ad. It’s another good reason to buy the Big Issue – and look out for our banner ads, too.