Down and dirty

Some days we’re given a week or two to develop a great idea into a thing of beauty. And some days, we get an hour to work up critical creative with the power to change lives. Yesterday was one of those days. With the ceasefire called in Gaza, Oxfam’s campaigners had a small window of opportunity to urge the Government to use its influence to help lift the blockade (and end poverty) in the region for good. Add in some highly sensitive politics and an eclectic brew of top-level sign-offs and there you have it, our message to politicians. In black and white. It’s in the Guardian and Independent today.