We’ve been working on a concept for those nice folk in trading. It’s based on the insight that people are more likely to donate their precious stuff if they hear about how hard we work to make the most of it. We came up with idea of GRRR! (which stands for Give > Reuse > Resell > Recycle), and the secondary line ‘waste makes us angry’. Right now, we’re storyboarding a video to bring the idea to life – which might hopefully explain why Kelvin is posing with this speech bubble.